Getting serious about creator journalism in the classroom

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Only a newsletter author completely out of touch with her audience of journalism educators would suggest a massive overhaul of their curriculum at this point in the semester.

So I am definitely not doing that.

However, I do want to point out, for future planning purposes, that several significant events coalesced last week around creator/influencer journalism.

Your career will thank you.

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• Muck Rack published The State of Creator Journalism 2025, its report on a survey of 1,500 journalists that found fully one-third of them were working independently outside of traditional media (and have been for some time).

• Adobe announced its inaugural Creators' Toolkit Report, which found that 86% of global creators use generative AI.

• Our friends at Trusting News, Project C and The Lenfest Institute partnered to create The Creator Journalism Trust and Credibility Toolkit, a four-part guidebook.

• Taylor Lorenz (User Mag) reported that NYC mayoral candidate Zohran Mamdani hosted a press conference for about 70 content creators: “The event collectively reached more than 77.3 million users across social platforms, and generated over 31,000 views on the live stream.”

• Axios reported that two respected journalists are launching Scalable, a media company that will cover the creator economy.

• The newly launched News Creator Corps just announced its first fellowship cohort.

My take?

How much did you spend on Halloween candy?